Signed in as:
filler@godaddy.com
Navigating organisations through growth opportunities with clarity.
Empowering them to execute growth effectively.
Navigating organisations through growth opportunities with clarity.
Empowering them to execute growth effectively.
Altitude is a strategic consultancy. Assisting brand leaders to enter new markets as well as develop and grow within existing markets. Plan and execute marketing transformations. Navigating high-level insights, through to guided implementations.
We help identify, define, calculate and communicate the market opportunity. Providing route to market, sales channel insights along with actionable plans to help organisations enter, grow and develop growth in new markets.
We help match the product or service to achieve an optimal market fit. This ensures your product message and communications are designed to help customers receive your product, as an answer to their need or want.
We help brands define or redefine their core brand DNA. Mission, Vision, Values and all the brand architecture which separates organisations from competitors. Unifying and harmonising their communications to drive the maximum effect on audiences, external and internal stakeholders.
With reference to the product market fit work, we will define and communicate succinctly the value of service or product to reflect a compelling and appealing proposition for customers.
With reference to the Brand architecture and its values, we help brands plan an effective PR programme and advise on crisis PR strategies to mitigate negative press coverage.
We help guide the creative strategy required to deliver against the brand values and fuel the brand recognition, through to customer acquisition, post purchases retention and promoter path
We review and analyse the systems, workflows, processes and technology choices in use which are aligned to cycling insights into actionable communications. Including content, structure, creation, administration, distribution and tracking,
We help assess the data opportunities within the brand to leverage insights, and customer event based touchpoint marketing. Linking customer behaviours with personalised and segmentation profiled relevant customer communications.
We assess and establish the optimum mix of media channels to reach and activate passive and active audiences matching brands key target prospect and customer groups. We will provide the strategic blueprint for driving through phases of growth and maturity increasing return on ad spend.
We help brands identify their optimal mix of customer acquisition activities, channel selection and optimisation. This incorporates paid, earned, affiliate, partner and referral forms of customer acquisition activities within target cost per acquisition value ranging from low to high.
We work with brands to define and optimise their retention marketing activities to grow their repeat business as a mix of overall sales. Advising on the full range of offer and loyalty mechanics, as well as the channels and frequency of communications to grow lifetime customer value as well as average transaction values post initial purchase.
We help organisations identify the optimal brand partnerships by bringing some science to the profiling of best fit partnerships. Making brand partnerships worthwhile requires a playbook of commercial aims and tactics to secure the best engagement and reach opportunities from brand partnerships.
With reference to the activity cycles required and key discreet projects we advise brands on the optimum mix of inhouse resourcing blended with agile on demand resourcing roles. Advise on restructures and new hires required. We even provide support for work package scope and pricing for dealing with outsource teams, and offer detailed skills fit criteria.
Copyright © 2024 Altitude - All Rights Reserved.